Marketing Associate
Job Details
Full Time
Not Specified
$37,500.00 - $38,500.00 Salary/month


Generational Equity and its professionals have worked with Middle Market business owners who are contemplating a sale or seeking merger and acquisition opportunities. We assist owners in all areas of stock or asset sales, mergers, or divestitures. Our highly experienced Merger and Acquisition specialists provide insight and strategies on such matters as: When is the right time to sell? Should all or part of the business be sold? Is the company ready for sale, or should the focus be on building value for a future sale?

For most Middle Market business owners the sale or other transition of a business is the single most important, and perhaps the largest, financial event that occurs in the life of the owner. Most Middle Market business owners do not have an exit strategy. Selling at the wrong time or without the right information can substantially lower the value of the business.



The BMA's primary responsibility is to make profile calls to buyers. A profile is a one-page description of our M&A Client Company that is mailed and emailed to a list of qualified pre-approved buyers. The BMA follows up the mailing / emailing with a phone call to confirm who reviews M&A opportunities, confirm that the right person receives it, and frequently email additional copies to ensure each buyer on the list has been able to review the opportunity. Once the BMA connects with a buyer, the BMA describes our client company and has a high-level conversation to determine buyer interest. The goal of this activity is to obtain signed confidentiality agreements from buyers that may have interest, collect information sharing, fact finding, and influencing people to consider our clients as acquisition candidates. 


  • Ability to make 60 - 100 calls per day getting past gate-keepers to decision makers
  • Superb oral communication skills
  • Light company contact verification research
  • Ability to navigate and update contact information in our Salesforce CRM
  • Ability to work with a strong sense of urgency
  • Consistently achieve quotas
  • PC familiarity and proficient typing skills
  • Post-Secondary education is preferred
  • Minimum of 1 year in sales and business is required
  • Background in financial services or investment banking is a plus

New BMA's will receive one-half day of initial training and continued oversight, and sales development training.