Brand Marketing Specialist
Job Details
Dallas - Main Office - Dallas, TX
Full Time
4 Year Degree

Brand Overview:

Daisy Brand is seeking a Brand Marketing Specialist to support our Daisy Cottage Cheese business.  This role will report to the Brand Manager in Dallas, Texas.  Daisy, a family-owned company, is the market leader in the $1 billion Sour Cream category, as well as the only national brand of Cottage Cheese. This exciting role will provide support across all marketing activities including brand planning, strategy development & execution, and business analytics.  

Position Overview:

The Brand Marketing Specialist plays a key role in aiding and collaborating with the Brand Manager in crafting the strategic direction of the brand.  You will be expected to develop an in-depth understanding of the category and develop fact-based strategic recommendations that will drive business growth. The position requires you to develop an understanding of the target consumer and customer landscape, based on your analytical skills, project management expertise, leadership, and strategic & creative thinking.  The Brand Marketing Specialist will have direct interaction and collaboration cross-departmentally including Sales, Operations, and Finance, as well as with outside agencies and vendors.  This position will be involved in advertising, branding, communications strategy, and analytics.  Direct responsibilities include:

Position Responsibilities/Essential Functions:

  • Aid in developing and executing strategy to grow brand awareness, and brand affinity through comprehensive Marketing campaigns
  • Lead the execution of day-to-day operational activities including budgeting, coupon programs, sales support programs, monthly performance reports, and competitive reports
  • Collaborate with Consumer Insights to develop understanding and strategy of how to grow market share
  • Data driven business analysis and support
  • Collaborate with external agency leadership
  • Collaborate with internal cross-functional teams including Sales, Finance, Operations, and Technical Services
  • B2B Marketing and sales support through presentation development and analysis

Key Competencies:

  • Analytical thinking – able to ascertain a point-of-view by integrating data with critical thinking and judgment. 
  • Initiative & follow-through – consistently executes marketing programs in a timely manner. 
  • Consumer insights – considers needs of consumers and customers when making recommendations.  Goes beyond obvious facts to seek out key insights that make a difference in brand communication.
  • Builds relationships – able to partner with both internal departments and external agencies to produce best-in-class work. 
  • Verbal and written communication – communicates well with peers, cross-functional teams, management and outside vendors.


  • 4-year Marketing or Business Management degree required. 
  • Minimum 3 years brand marketing or brand advertising experience required; CPG and/or foods experience a plus.
  • Ideal candidate has passion for brand-building.
  • Strong analytical skills.
  • Syndicated data analysis (e.g. AC Nielsen, IRI) experience a must.
  • Strong interpersonal and communications skills
  • Ability to work in team environment  
  • Candidate should have experience in project management and execution.
  • Candidate must demonstrate initiative and have the ability to handle multiple assignments and competing priorities in a timely manner.
  • Candidate must be proficient in using Microsoft Windows applications.
Company Overview

For more than four generations (over 100 years), Daisy Brand has been a family-owned company committed to providing the freshest, most wholesome dairy products with over half a billion in revenues. The company is headquartered in Dallas, Texas with manufacturing plants in Garland, Texas (opened in 1998), Casa Grande, Arizona (opened in 2008), and Wooster, Ohio (opened in late 2015).

Having grown to above a 50 share, Daisy Sour Cream is the Nation’s number one brand with distribution in all 50 states. Additionally, Daisy is the largest brand in food service, military, and club and is recognized by consumers for “A Dollop of Daisy”, a tagline that put this once small brand on the map.

Daisy’s core values are Clean and Trust, which are woven into everything we do. In 2008, the company was given the impressive American Business Ethics award, awarded by Foundation for Financial Service Professionals.

While maintaining a strong culture of curious and innovative problem-solvers, Daisy Brand tripled employment over the last 15 years. The future looks bright with the opening of its third facility to further strengthen the foundation for growth.

Daisy Brand offers an industry leading benefits package that includes:

  • A no-deductible, $0 premium option for employee-only health coverage.
  • 401(k) with 50% company match on first 8% of earnings you contribute.
  • Safe harbor and profit sharing company contributions to 401(k).
  • Company paid short and long term disability coverage.
  • Company paid 2X annual salary life and AD&D insurance.
  • 4 weeks annual paid time off.
  • Extra time off for volunteering.
  • Tuition reimbursement.
  • Fitness membership reimbursement.
  • And more…

Daisy Brand is a nicotine-free company. Daisy Brand is an Equal Opportunity Employer. Veterans and disabled encouraged to apply.