Global Community Manager
Job Details
Experienced
Aspyr Media Inc - Austin, TX
Full Time
Marketing
Description

Responsibilities:
Reporting to the Head of Marketing, the Global Community Manager has a deep and intrinsic understanding of how communications, content, social media, influencer relationships intersect with each other, and is adept at crafting and executing community strategies across multiple channels to further engage our existing fans and drive new ones. The Global Community Manager will be responsible for providing a strong connection between the gaming community and the Aspyr internal teams, including production teams of the game and business development teams. Integrated within the marketing and game production team, this role will be in charge of the community strategy for the Aspyr brand and products represented by the company.

 

Essential Functions:

  • Create and execute the Aspyr and game related  community philosophy and strategies by collaborating with marketing and game studio
  • Identify, cultivate, and engage advocates including passionate influencers that can help amplify our core reach
  • Act as the spokesperson for the studio and maintain consistent and positive presence in community channels in order to understand the state of the community, and what they need
  • Manage internal customer communications team and collaborate with the team to establish  long term growth strategies as related to community and customer engagement
  • Partner with internal cross functional teams to align strategies and efforts while supporting and building long-term relationships with our publishing and license partners
  • Define the community voice through collaboration with internal brand stakeholders and represent the Aspyr and partner IP brands as the primary community champion on the respective forums and channels 
  • Collaborate with the marketing and development teams to generate compelling media communications such as blogs, patch notes, contests, live events, VOD, content partnerships, and influencer/streamer programs
  • Create employee resources and content such as guides, videos, FAQs to help build employee experience and build a team of internal brand ambassadors
  • Grow followers and audience engagement by delivering fully integrated community programs across channels
  • Analyze and use social listening media intelligence tools correctly to interpret, document, and report on content and program ROI performance data including community sentiment
  • Benchmark and monitor competitor and industry leaders in community and influencer relations  to apply best practices and improve the overall strategy

 

Preferred Qualifications:

  • A minimum of 5 years’ experience as a manager building studio and licensed IP communities, collaborating with partners,  and managing teams in a related field
  • Experience working with first and third party gaming communities and content creators
  • Proficient in third party social tools for content management, listening, and analytics
  • Experience working on a mix of console, PC, mobiles games while managing and growing gaming communities
  • Ability to work individually and with cross-functional teams to develop campaigns and drive results 
  • Ability to prioritize and multi-task in a fast-paced, changing environment 
  • Ability to engage and motivate an online community 
  • Strong organizational skills and attention to detail 
  • Bachelor’s Degree or equivalent

Aspyr is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Aspyr are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Aspyr will not tolerate discrimination or harassment based on any of these characteristics. Aspyr encourages applicants of all ages.
 

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