DIGITAL CONTENT SPECIALIST
Job Details
Main - New Orleans, LA

ESSENTIAL FUNCTIONS

The statements below reflect the items considered necessary to describe the essential functions of the job identified and shall not be construed as a detailed description of all work requirements that may be inherent in the job.

 

  1. Website Management
  1. Planning, implementing, managing, monitoring, and upgrading the organization's website.
  2. Updating HTML, CSS and JavaScript regularly.
  3. Conducting content audits to eliminate redundant and/or duplicate information.
  4. Creating appropriate website content aligned with the organizations strategy.
  5. Ensuring website quality and efficiency by conducting regular test plans.
  6. Improving the user experience of the website regularly.
  7. Collaborating with all staff and management to ensure that the website aligns with brand strategy and meets the organizations standards.
  8. Creating strategies to grow subscriber base and web traffic metrics.
  1. Digital Communication Management
    1. Produces, distributes, and tracks results for weekly organization newsletter. This includes managing the production process and meeting deadlines, writing compelling copy, editing copy, designing and printing promotional pieces, overseeing the design process and managing content distribution.
    2. Writes and manages content for website; develops and oversees internal program microsites with key staff; proofs and formats staff contributed content
    3. Assist in creating compelling, multi-media content in support of engagement campaigns including web content, social media content, email content, mobile content, info-graphics and videos
    4. Creates and curates content in accordance with strategic communications plan
    5. Develops and implements social media strategy including management of daily social media posts and engagement
    6. Identifies opportunities to influence public perception through audience engagement and optimizations
    7. Provides or supervises live social media coverage at key events
    8. Trains staff on best practices
  2. Graphic Design
    1. Conceptualize visuals based on project requirements
    2. Prepare rough drafts and present ideas
    3. Develop illustrations, logos and other designs
    4. Use the appropriate colors and layouts for each graphic
    5. Work with Sr. Director and key staff to produce final designs
  3. Track, measure, and report results and outcomes
    1. Provides monthly updates on stats for website content, email performance, and others as determined
    2. Works closely with Resource Development and IT to ensure suitable data is being captured to know our constituents needs as donors to United Way
    3. Using collected data, determines ROI on projects and report results and suggestions to Sr. Director
  4. Work with the Marketing team to understand customer perceptions of United Way and utilize this information for marketing strategies.
  5. Work with team on development of collateral/literature used to promote United Way.
  6. Assist in identifying key market segments and opportunities to tailor messages to the key market segments.
  7. Assist in the planning and execution of the shared Marketing and Resource Development IRMa strategy
  8. Research and remain abreast of best practices as well as predicted trends and provide input to develop solutions that address current and anticipated future requirements.
  9. Assist in coordination and implementation of United Way special events.
  10. Perform all responsibilities as assigned

JOB QUALIFICATIONS

  1. College degree in Graphic Design, Computer Science, Marketing, or equivalent.
  2. Relative work experience in graphic design, web design/maintenance (Drupal a plus) and social media management.
  3. Non-profit experience a plus.
  4. Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.)
  5. Experience in journalism or creative writing with ability to write and edit copy.
  6. Strong attention to detail and ability to manage multiple projects simultaneously.
  7. Proficient in Microsoft applications, specifically Word, Excel, and PowerPoint.
  8. Experience creating and implementing all aspects of special events a plus.
  9. Effective written and oral communications. Strong interpersonal, organization and time management skills.
  10. Proven comfort level working in a systems environment, with ability to learn and use new software and systems as required.
  11. High degree of professionalism that requires the use of courtesy, tact, and discretion.
  12. Able to work independently as well as the ability to actively contribute as a team member.
  13. Valid Louisiana drivers license, proof of automobile insurance, and daily access to personal vehicle.
  14. Must be able to lift at least 25 pounds.
  15. Able to work outside of normal business hours, nights or weekends, on special events/projects as needed.
  16. No outside business interests that might conflict with the goals and objectives of the organization without approval of the President/CEO.
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