Design Manager | Brand and Identity

StreetLights Residential (“SLR”) is a privately-owned real estate development company with a focus on design-centric mixed-use and multifamily development across the Sun Belt regions. Since its founding in 2011, SLR has overseen the development and construction of over 15,600 units representing over $4.4 billion of total capitalization across markets in Arizona, California, Florida, Georgia, North Carolina, Tennessee, and Texas. 

SLR crafts beautiful places that lift the human spirit. We develop luxury multifamily properties with a sophisticated sense of place. We take pride in building a space that someone will call home. We have proven success with complicated mixed-use, urban, and high-rise projects that consistently return the highest rents and sales prices in their submarkets. SLR builds with the neighborhood in mind. We take into consideration the architectural environment and context of the property to create a building that is endearing to the community. 

RESPONSIBILITIES 

• The design manager will produce custom brand identity and leasing materials for 2-3 Class A multifamily projects per year. 

• The design manager will produce brand design concepts, working with our internal team to develop the project narrative. The designer will build a brand guide and custom elements including a logomark, wordmark, taglines, brand pattern, type hierarchy, color palette, and custom illustrations. 

• The design manager will design the project print collateral including brochures, stationery package, business cards, and letterhead. 

• The design manager will art direct outside vendors, including the property website, social media, display ads, signage, renderings, and photography, giving feedback to ensure brand consistency and quality. 

• The design manager will update and produce company marketing materials, including pitch decks, company website, and internal communications. 

• Strength in building a brand narrative and placemaking through graphic design with experience crafting and presenting brand concepts. 

• Ability to create brand elements, including patterns, illustrations, photo treatments, type layouts, and color schemes. 

• Passion for typography with an ability to build custom type and custom marks for logos. 

• Strong print design skills with experience specifying paper and working with custom print techniques such as embossing, foiling, and die cutting. 

• Understanding of file types and ability to prepare design files for print and digital applications. 

• Ability to direct photo and video shoots, ensuring brand consistency from shot list to editing. 

• Proficiency in designing various digital media. Awareness of social media communication and voice with the ability to extend a brand across all social feeds. 

• Conceptual writing skills with experience writing taglines, descriptions, and social media copy. 

• Strong communication skills, including the ability to ask the right questions, explain brand concepts, discuss feedback, and make requests to drive a project forward. 

• A team player with a positive attitude, good work ethic, and a high level of professionalism. 

REQUIREMENTS 

• Education: Bachelor of Fine Arts, Communication or other relevant degree or equivalent experience. 

• Experience: 4+ years as a graphic designer, art director, or similar role. 2+ years in the real estate industry preferred. 

• Availability to work in the Dallas office 5 days a week and travel a total of 2 weeks per year.